CBSSports.com is again offering March Madness On Demand, streaming live all games of the NCAA men's basketball tournament for free. But as with all great technological advancements, it comes with a price of a different kind.
The network is thinking of rolling out a year-round Video On Demand feature that will include not only NCAA men's basketball tournament highlights, but also other college sports as well. This will of course dominate your every waking moment at work and enslave us all.
What sort of monster has CBS created? Last year the web site had 3.3 million unique visitors over the first four days of the tournament, which was up 129 percent for 2007. This year CBS predicts that online viewership will increase 50 percent overall to 7.2 million.
What effect this has on the nation's workforce is unclear. What is known is that the CBS site recorded nearly 3 million clicks on its "Boss Button" in 2008; that application on the site in which users can kill the speaker sound and jump to an Excel spreadsheet if a supervisor approaches their desk.
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